Mary Kay

Product Design / UI Design / User Experience Design

The Overview

Mary Kay is a top beauty brand with $4 billion in global annual sales in more than 35 international markets.

The Problem

There’s an abundance of beauty brands in today’s market. Mary Kay was looking for a way to reposition itself ahead of competitors. They needed a better personalized service that would help create a foundational relationship with their client’s

The Solution

Instead of an app where user’s just go to purchase products, we reimagined the way client’s can interact with Mary Kay’s brand as a whole. We pitched an app concept that creates a seamless way clients can engage with personal consultants as well as give a more personalized shopping experience with Mary Kay

Designed a streamlined onboarding process that encourages clients to find and connect with a personal beauty consultant

Since the relationship between client and their beauty consultant was the foundation of the new experience, we thoughtfully designed the app to have different entry points that would allow users to easily communicate with their beauty consultants

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